Jordy van den Nieuwendijk
There’s no one like Jordy van den Nieuwendijk. He’s been churning out work at an impressive rate since 2009, but he actually began much earlier - drawing pictures for the girls in his class until the discovery of graffiti turned him into a part-time criminal and devout artist. Tired of making work that by default must be unsigned and anonymous, Jordy spent five years training at the Graphic Lyceum in Rotterdam and had a stint at The Royal Academy of Art in The Hague - a place renowned for its ability to nurture some of the world’s most fascinating, unique artists and designers. Bored with his artistic style, he famously held a funeral for his alter ego in the back yard of the Royal Academy in order to be reborn creatively and start afresh. Nowadays, Jordy’s becoming one of the most in-demand artists working today.
Jordy’s commission list reads like a magazine section in a library, his client list like a Who’s Who? of popular and retail culture. People see his trademark colours and mark-making and feel the need to come back to him again, and again, and again, just to get a slice of his magic and insert it into their own venture. Why? Because he has a passion for the world, for silliness and light, for entry-level jubilation. He can wipe a paintbrush daubed in Cadmium red across anything and make it look alive, and beautiful. He’s like a curious machine that’s only just been invented, long may he create.